Yes, the boys and I truly enjoy this product. After all, who doesn't like the flavor of a birthday cake, which this cereal does an adequate job of mimicking? This should be thought of as more of a treat, though, rather than a truly healthy breakfast. Maybe it's an attempt at trickery, but the nutritional information is for a serving size of 1/3 cup. So, the total 27 grams of sugar per cup is about double that found in a cup of Frosted Flakes from Kellog's.